EconArt's BidMizer allows small and medium size travelling agencies and hotel chains worldwide to break out and advertise on hotel meta-search engines. BidMizer automatically optimizes the economic performance of your SEM campaigns with an exclusive machine-learning and optimization-based technology. Using your data (statistics, periodic results and performance reports), BidMizer boosts profits, conversion rate & ROI to achieve all your campaign goals. To start improving the performance of your campaigns, simply press the free trial button and follow the instructions to use your statistics, periodic results and performance reports to achieve all your goals.
The 3-step process for building optimal bids
Using machine learning algorithms and econometric techniques, our platform transforms your data into actionable insights. Our forecasting accuracy is constantly being improved with the continual introduction of newer data science and machine learning techniques.
Based on the estimates derived in the prediction phase, an optimization model is configured and powerful optimization algorithms are employed to optimize your PPC bids. BidMizer diverts the budget towards the bids that are bringing in return and away from bids with losses, thereby achieving the best financial results.
BidMizer automates key aspects of campaign management, where hotel and keyword selection, bidding, budget management, optimization and budget allocation across platforms are all automated, taking the most time-consuming aspects of managing an SEM campaign out of the equation.